Jaime Solis
Propelling artists, startups, entrepreneurs, and media veterans towards success. Your goal is my mission.
What are “Brand Codes”?
Some of the most classic themes that have been used to create powerful brand codes over the years are based on emotions and values that people universally connect with. These themes tap into human desires, aspirations, and identities, making the brand not just about a product, but a feeling or lifestyle. Here are some of the most enduring themes:
1. Youth & Energy
Theme: Brands associate themselves with vitality, adventure, and fun to appeal to a sense of youthful excitement.
Example: Pepsi has long marketed itself as the drink for the younger generation, often using young celebrities and high-energy ads that contrast with Coca-Cola’s more nostalgic and traditional feel.
2. Toughness & Strength
Theme: This theme is often used to appeal to rugged, strong, and independent consumers.
Example: Harley-Davidson uses this theme with its motorcycles to symbolize freedom, rebellion, and toughness. Similarly, Jeep associates its vehicles with adventure and outdoor resilience.
