Overchoice is Hurting Your Marketing
As marketers, we’ve been conditioned to believe that giving customers more options is always a good thing. The more choices […]
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Brand vs. Logo
A logo and a brand are not the same thing. Here’s the difference, if Nike were to open a hotel,
The 3 Pillars of Effective Marketing
Marketing is often misunderstood as a simple game of getting attention, but there’s much more beneath the surface. In reality,
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Empathy And Doing What Works
Let me be really clear about something: empathy doesn’t mean you like someone. In fact, when you genuinely like someone,
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The Brand Era Is Over
For decades, brands weren’t just built; they were engineered. The formula was simple: manufacture a product—often mediocre—and then wrap it
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