Jungle Gym
This week, two people with different backgrounds came to me with the same quiet question: “I’ve done well in my […]
The Competition
Most creators don’t do competitive analysis. Not because they don’t care—but because it sounds like homework. Something for MBA grads
Sea Change
The latest data confirms what many of us have felt coming for years:Podcasting is now growing faster than Meta (Facebook),
Opening Day
Yesterday was Opening Day. For Major League Baseball fans like my family—especially those of us who bleed red for the Phillies—it’s
Identity And Giving
Yesterday, I spoke with the president of the One Family Athletic Foundation–a nonprofit working in the youth sports and child
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So You Want To Start A Podcast?
You’ve got an idea, maybe a few notes jotted down, and a growing itch to share your voice in a
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This Is Culture
There’s a Seth Godin phrase I often come back to in my work:“People like us do things like this.” At
Something New
If your idea is truly new, most people won’t get it.Not at first. Not without a story. And definitely not
Better Questions
We spend so much time trying to have the right answers—for our pitch decks, our content, our audiences–that we’ve come
The Ideas We Choose to Spread
There was a time when a few editors, producers, and media execs decided which ideas made it into culture. The
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Cult Like
Every business wants loyal customers. But some of the most powerful brands—Trader Joe’s, Disney, Adidas—don’t just have customers. They have
Signals
Imagine walking into a job interview. You’ve done the work, you have the skills, and you’re ready to prove yourself.
The Stories We tell Ourselves
Imagine stumbling upon a storage unit filled with forgotten artwork—pieces that, if authentic, could be worth millions. Now, imagine discovering
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What Are Podcasts For?
We rarely stop to ask the fundamental question: What is this for? Podcasts, talk shows, movies, blog posts, TikToks—every format
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Who Eats First
In every room, every industry, and every social group, there’s an unspoken hierarchy. Who gets the best opportunities? Who gets
Deliver Your Work
You’ve made the leap. You left the job you hated to pursue something creative, something that actually excites you. Now
I’m Sorry Dave
For centuries, we’ve been captivated by the idea of artificial intelligence—machines that can think, learn, and maybe even replace us.
Desires, Beliefs, And Brands
We’re drowning in choices. Every day, people scroll past thousands of brand messages—ads, posts, emails, videos—all competing for attention. And
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People Like Us
Ever tried to change someone’s mind? It’s exhausting. You lay out the facts, craft a compelling argument, maybe even throw
Self Promotion
Many artists, entrepreneurs, and freelancers will tell you the same thing: They love making the work. But marketing it, promoting
Start with Why
In a world flooded with content, where everyone is doing more, posting more, selling more—it’s easy to get lost in
Thought Partner
Many creators and entrepreneurs are thinking about AI all wrong. They treat it like a to-do list assistant. A shortcut
Three Piece Marketing
Most creators believe the biggest challenge in marketing is getting noticed. If more people just saw your work, everything would
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Everything In Its Right Place
We love to sort things. We put books and music in genres, products on bestseller lists, and people into categories.
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