We think a hit is about going viral.
Big spike. Loud moment. Flash of attention.
But real hits aren’t just seen.
They’re repeated.
They’re built on behavior, not just buzz.
People don’t just hear the song.
They play it 50 times.
They don’t just read the post.
They bookmark it, quote it, send it to five friends.
This is the part most creators miss.
They try to reach more people, when they should be designing for the ones who come back.
In the marketplace, they’re called whales.
But really, they’re the ones keeping you afloat.
They’re not casual fans.
They’re core.
If you’re only planning for the launch, the hype of the grand opening, you’re missing the point.
A hit isn’t about getting someone’s attention once.
It’s about building something they can return to.
Something worth repeating.
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