Media–text, images, audio, video–used to be somewhat scarce.
Not easily made, or shared. Few options to find and consume.
Now we’re drowning in it. And AI is accelerating the flood.
Tools can generate 100 ideas in under a minute.
100 logos. 100 names. 100 rough drafts.
The question isn’t “Can you make something?”
It’s “Can you choose what’s worth keeping?”
AI doesn’t get stuck.
It doesn’t second-guess.
It just produces.
Give it a prompt and it will give you something back.
Give it another, it’ll give you more.
That’s not the hard part anymore.
The hard part is knowing what’s good.
What fits.
What’s different.
What aligns with the thing you’ve been building that no one else can see.
And more importantly—having the nerve to ship it.
The creator’s job used to be about filling the page.
Now it’s about filtering what’s on the page.
Your edge isn’t output.
It’s taste.
It’s discernment.
It’s the courage to say, “This one. Right here. I stand behind this.”
Because in a world of infinite options, selection becomes the real act of creativity.
Not just choosing—but choosing in public.
Choosing with stakes.
Choosing with conviction.
If you want to thrive now, you need two things:
- Taste – What do you recognize as resonant, real, worth holding onto?
- Courage – Are you willing to publish before it’s perfect, defend what you believe in, and ignore what’s trending?
This is the new bar.
Not who can write faster.
Not who can render prettier.
Who can filter the noise, and find the signal.
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