Ideal Conditions
Change doesn’t happen in isolation. Whether you’re trying to improve workplace culture, launch a new initiative, or introduce a fresh […]
Free Lance
The earliest written evidence of the word ‘freelance’ comes from Sir Walter Scott’s Ivanhoe, in which a lord refers to his
Two Hard Questions
I’ve never been eager to call myself a consultant. The biggest reason? A fundamental question: What if they don’t take
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Inauguration day
In the world of business, technology, and creativity, the ability to paint a compelling vision of the future is essential.
The work worth doing
In a world where making a living often feels like a constant hustle, it’s easy to lose sight of what
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Sounds Good
If sight is the sense of observation, then sound is the sense of connection. While images capture moments, audio weaves
Smaller, Braver, Better
In an industrialized world that glorifies scale, efficiency, and endless growth, it’s easy to feel like success is measured
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You’re a fraud
Imposter syndrome—that nagging feeling that you’re not as capable as others—is a silent companion for many creatives and entrepreneurs. It
The Freelancer’s Dilemma
As a freelancer or creative professional, you often find yourself standing at a crossroads: should you stay small, keeping full
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Lions don’t eat mice
In a world that glorifies hustle, it’s easy to believe that effort alone is the secret to success. We’ve all
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Fear on repeat
Fear has a way of sneaking into our lives, over and over again, like a song stuck on repeat. For
The Bravery of Art
Bravery doesn’t always wear a cape. Sometimes, it’s simply showing up and sharing your work with the world—knowing full well
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The Value of Curation
In today’s world, content surrounds us like an endless buffet—blogs, videos, tweets, and podcasts, all clamoring for our attention. But
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Rethinking Fast and Slow
Daniel Kahneman left us with a lens through which to see our own minds—a guide to the hidden gears of
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Build A Campfire
We’ve all seen the stories: a kid in Thailand making millions reviewing toys on YouTube. It’s a shiny, enticing narrative.
Pay Attention
You could argue that the most precious resource we have is time. It’s finite, fleeting, and irreplaceable. But wrapped up
Become the CEO
When we think about CEOs, we often picture corporate leaders shaping the direction of massive companies like Apple or Microsoft.
The Art of Charging for Your Work
In today’s digital landscape, where content often flows freely and audiences have come to expect instant access, creators and entrepreneurs
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The Year AI Leveled Up: Biggest Breakthroughs of 2024
2024 was a whirlwind year for artificial intelligence. While the pace of announcements was dizzying, the real story wasn’t in
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Understanding Status Roles
Status roles are everywhere. From the boardroom to the playground, from prison yards to film festivals, these invisible hierarchies shape
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Overchoice is Hurting Your Marketing
As marketers, we’ve been conditioned to believe that giving customers more options is always a good thing. The more choices
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Brand vs. Logo
A logo and a brand are not the same thing. Here’s the difference, if Nike were to open a hotel,
The 3 Pillars of Effective Marketing
Marketing is often misunderstood as a simple game of getting attention, but there’s much more beneath the surface. In reality,
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Empathy And Doing What Works
Let me be really clear about something: empathy doesn’t mean you like someone. In fact, when you genuinely like someone,
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The Brand Era Is Over
For decades, brands weren’t just built; they were engineered. The formula was simple: manufacture a product—often mediocre—and then wrap it
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