Desires, Beliefs, And Brands
We’re drowning in choices. Every day, people scroll past thousands of brand messages—ads, posts, emails, videos—all competing for attention. And […]
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The Brand Print
A few years ago, when I was leading Research & Strategy for a digital transformation agency, one of the most
Brand vs. Logo
A logo and a brand are not the same thing. Here’s the difference, if Nike were to open a hotel,