Desires, Beliefs, And Brands
We’re drowning in choices. Every day, people scroll past thousands of brand messages—ads, posts, emails, videos—all competing for attention. And […]
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The Big Game
Every year, brands drop millions for 30 seconds of airtime during the Super Bowl. It’s the gold standard of advertising,
Brands and Desire
Every brand that has ever built deep loyalty has done so by aligning with something much deeper than commerce: emotions,
Understanding Status Roles
Status roles are everywhere. From the boardroom to the playground, from prison yards to film festivals, these invisible hierarchies shape
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The Brand Era Is Over
For decades, brands weren’t just built; they were engineered. The formula was simple: manufacture a product—often mediocre—and then wrap it
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