Hunting And Planting
Brand marketing is about trust and memory.It’s slow. Expensive. Hard to measure.You show up. You show up again.You leave a […]
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The Conductor
AI is good at answers.It’s not good at knowing which question to ask next. It’s fast, precise, and increasingly convincing.But
Worth Repeating
We think a hit is about going viral.Big spike. Loud moment. Flash of attention. But real hits aren’t just seen.They’re
Cooking
AI is the microwave of the creative world. It’s fast. It’s efficient. It makes decent food if you’re starving. But
Treadmill
Most people treat their work like a treadmill. Wake up. Log miles. Burn energy. Repeat. But treadmills don’t go anywhere.
Music Business
For decades, the music business worked like a machine.Not a perfect one—but one you could learn to operate. It was
So You Want To Start A Podcast?
You’ve got an idea, maybe a few notes jotted down, and a growing itch to share your voice in a
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The Ideas We Choose to Spread
There was a time when a few editors, producers, and media execs decided which ideas made it into culture. The
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What Are Podcasts For?
We rarely stop to ask the fundamental question: What is this for? Podcasts, talk shows, movies, blog posts, TikToks—every format
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Deliver Your Work
You’ve made the leap. You left the job you hated to pursue something creative, something that actually excites you. Now
Self Promotion
Many artists, entrepreneurs, and freelancers will tell you the same thing: They love making the work. But marketing it, promoting
Everything In Its Right Place
We love to sort things. We put books and music in genres, products on bestseller lists, and people into categories.
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Impact
You’ve done the work. You’ve created something smart, well-crafted, maybe even groundbreaking. And yet—nothing. Meanwhile, something mediocre is raking in
High Risk
Once upon a time, starting something new meant betting it all—your savings, your stability, maybe even your house. If it
You’re Up
Everyone wants good ideas. Original ideas. The kind that spark something new, build an audience, and create momentum. But the
Freemium
If you create online—music, writing, podcasts, design—you’ve felt the squeeze: everyone expects content for free, but free doesn’t pay the
Bad Ideas
Somewhere along the way, we were sold a lie: that great ideas arrive fully formed, perfect from the start. That
Creativity Loves Constraints
There’s a myth that creativity thrives on unlimited freedom. That the best ideas come when we have endless time, resources,
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Stop Polishing
We’ve been conditioned to believe that success belongs to those who plan the best, prepare the longest, and execute flawlessly.
AI And Average Work
When the steam shovel was invented, ditch diggers had a choice: become obsolete or evolve. If your job was simply
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Failure in advance
We all feel it—that gnawing, gut-churning fear that shows up just when we’re about to take a leap. Whether it’s
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Free Lance
The earliest written evidence of the word ‘freelance’ comes from Sir Walter Scott’s Ivanhoe, in which a lord refers to his
The work worth doing
In a world where making a living often feels like a constant hustle, it’s easy to lose sight of what
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Smaller, Braver, Better
In an industrialized world that glorifies scale, efficiency, and endless growth, it’s easy to feel like success is measured
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