Mass Appeal
Mass media doesn’t reward depth.It rewards familiarity. The status quo. It’s not designed to amplify the best ideas.It’s designed to […]
What Moves Us
We’ve been sold a small version of marketing.Ads. Funnels. A/B tests. Metrics. But the real thing?The real thing is bigger.And
Somewhere New
Most people think leadership is about getting everyone on board.Rally the team. Win them over. Move them forward. But here’s
Three Types Of Hits
Not all hits are created equal. Some are big and loud.Some are weird and sticky.Some just feel inevitable—because everyone around
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Patterns And Rules
AI is getting better every day.But not at everything. It’s getting better at tasks—especially the kind that show up often,
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Inspiration Is Great
But established systems don’t shift because someone gave a good talk. They shift when the cost of not changing becomes
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Intentional Empathy
Empathy doesn’t mean you agree with someone. It doesn’t mean you endorse their behavior, share their politics, or co-sign their worldview.
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Create the Conditions
We like to think change happens because someone makes a smart decision.But most of the time? It happens because someone
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This Is Culture
There’s a Seth Godin phrase I often come back to in my work:“People like us do things like this.” At
Better Questions
We spend so much time trying to have the right answers—for our pitch decks, our content, our audiences–that we’ve come
The Ideas We Choose to Spread
There was a time when a few editors, producers, and media execs decided which ideas made it into culture. The
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Signals
Imagine walking into a job interview. You’ve done the work, you have the skills, and you’re ready to prove yourself.
The Stories We tell Ourselves
Imagine stumbling upon a storage unit filled with forgotten artwork—pieces that, if authentic, could be worth millions. Now, imagine discovering
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Who Eats First
In every room, every industry, and every social group, there’s an unspoken hierarchy. Who gets the best opportunities? Who gets
Everything In Its Right Place
We love to sort things. We put books and music in genres, products on bestseller lists, and people into categories.
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How Change Actually Happens
If you’ve ever tried to push a new idea into the world—whether it’s a creative project, a product, or a
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The Status Quo Isn’t Broken
If you’re in the business of change—whether as an entrepreneur, artist, podcaster, or creator—you’ve likely run into a brick wall
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That’s Not Fair
From playground squabbles to boardroom negotiations, the idea of fairness is one we wrestle with constantly. Kids argue over whose
Emotional Labor
In an era where AI can write an essay, generate an image, and respond to customer inquiries in seconds, one
Ideal Conditions
Change doesn’t happen in isolation. Whether you’re trying to improve workplace culture, launch a new initiative, or introduce a fresh