People Like Us
Ever tried to change someone’s mind? It’s exhausting. You lay out the facts, craft a compelling argument, maybe even throw […]
Self Promotion
Many artists, entrepreneurs, and freelancers will tell you the same thing: They love making the work. But marketing it, promoting
Three Piece Marketing
Most creators believe the biggest challenge in marketing is getting noticed. If more people just saw your work, everything would
Three Piece Marketing Read More »
Everything In Its Right Place
We love to sort things. We put books and music in genres, products on bestseller lists, and people into categories.
Everything In Its Right Place Read More »
How Change Actually Happens
If you’ve ever tried to push a new idea into the world—whether it’s a creative project, a product, or a
How Change Actually Happens Read More »
Price Tags
Every creator, entrepreneur, and artist wrestles with the same question: How do I charge for my work in a way
Wayfinding
Every creator, entrepreneur, and builder faces the same question, whether they realize it or not: Am I serving an existing
What Is Social Media For?
Social Media promised connection, visibility, and impact. But if you’re a builder—whether in music, design, podcasting, or entrepreneurship—you have to
What Is Social Media For? Read More »
We’re All Marketers
For decades, marketing was a department—a function within a business responsible for advertising, branding, and selling products. It was about
We’re All Marketers Read More »
Speak Clearly
Public speaking isn’t what it used to be. A few decades ago, most people saw maybe one or two speakers
The Big Game
Every year, brands drop millions for 30 seconds of airtime during the Super Bowl. It’s the gold standard of advertising,
On Cookies
The internet used to be blind—every visitor was a stranger. Then came cookies. Cookies were invented to solve a basic
The Placebo Effect
The placebo effect—a term that sounds like it belongs in a science textbook but has real-world implications for anyone trying
The Placebo Effect Read More »
Overchoice is Hurting Your Marketing
As marketers, we’ve been conditioned to believe that giving customers more options is always a good thing. The more choices
Overchoice is Hurting Your Marketing Read More »
The 3 Pillars of Effective Marketing
Marketing is often misunderstood as a simple game of getting attention, but there’s much more beneath the surface. In reality,
The 3 Pillars of Effective Marketing Read More »
Empathy And Doing What Works
Let me be really clear about something: empathy doesn’t mean you like someone. In fact, when you genuinely like someone,
Empathy And Doing What Works Read More »
The Brand Era Is Over
For decades, brands weren’t just built; they were engineered. The formula was simple: manufacture a product—often mediocre—and then wrap it
The Brand Era Is Over Read More »