Mass Appeal
Mass media doesn’t reward depth.It rewards familiarity. The status quo. It’s not designed to amplify the best ideas.It’s designed to […]
Somewhere New
Most people think leadership is about getting everyone on board.Rally the team. Win them over. Move them forward. But here’s
Freelancer or Entrepreneur?
Being your own boss sounds great—until you realize there are two very different approaches. And you might not be clear
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The Conductor
AI is good at answers.It’s not good at knowing which question to ask next. It’s fast, precise, and increasingly convincing.But
Worth Repeating
We think a hit is about going viral.Big spike. Loud moment. Flash of attention. But real hits aren’t just seen.They’re
Superfans
Warner Music Group is launching a “superfan” app. Because if streaming won’t pay the bills, maybe the fans will. Superfans–the
New School
A few months ago, I listened in on a conversation between two musicians. One had toured with legacy rock acts
Architecture
Most people think leadership is like standing on stage—spotlight, applause, control. But real leadership is closer to architecture. You lay
Treadmill
Most people treat their work like a treadmill. Wake up. Log miles. Burn energy. Repeat. But treadmills don’t go anywhere.
No Express Train
Nobody’s coming to save you. There’s no express train to “making it.”No moonshot PR story or one-off late-night appearance that
Intentional Empathy
Empathy doesn’t mean you agree with someone. It doesn’t mean you endorse their behavior, share their politics, or co-sign their worldview.
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Create the Conditions
We like to think change happens because someone makes a smart decision.But most of the time? It happens because someone
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The Competition
Most creators don’t do competitive analysis. Not because they don’t care—but because it sounds like homework. Something for MBA grads
Opening Day
Yesterday was Opening Day. For Major League Baseball fans like my family—especially those of us who bleed red for the Phillies—it’s
Identity And Giving
Yesterday, I spoke with the president of the One Family Athletic Foundation–a nonprofit working in the youth sports and child
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So You Want To Start A Podcast?
You’ve got an idea, maybe a few notes jotted down, and a growing itch to share your voice in a
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This Is Culture
There’s a Seth Godin phrase I often come back to in my work:“People like us do things like this.” At
Something New
If your idea is truly new, most people won’t get it.Not at first. Not without a story. And definitely not
Better Questions
We spend so much time trying to have the right answers—for our pitch decks, our content, our audiences–that we’ve come
Cult Like
Every business wants loyal customers. But some of the most powerful brands—Trader Joe’s, Disney, Adidas—don’t just have customers. They have
I’m Sorry Dave
For centuries, we’ve been captivated by the idea of artificial intelligence—machines that can think, learn, and maybe even replace us.
Desires, Beliefs, And Brands
We’re drowning in choices. Every day, people scroll past thousands of brand messages—ads, posts, emails, videos—all competing for attention. And
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People Like Us
Ever tried to change someone’s mind? It’s exhausting. You lay out the facts, craft a compelling argument, maybe even throw
Start with Why
In a world flooded with content, where everyone is doing more, posting more, selling more—it’s easy to get lost in