In today’s digital landscape, where content often flows freely and audiences have come to expect instant access, creators and entrepreneurs face a fundamental challenge: How do you make a living when your work is intangible, shareable, and sometimes even pirated? This question, deeply tied to the paradox of copyright and the democratization of ideas, forces […]
The art of charging for your work Read More »
Status roles are everywhere. From the boardroom to the playground, from prison yards to film festivals, these invisible hierarchies shape how people interact, who gets the benefit of the doubt, and even who gets to eat lunch first. Yet, despite their ubiquity, status roles are often misunderstood. Let’s unpack what status roles are, why they’re
Understanding Status Roles: Why They Matter and How to Leverage Them Read More »
As marketers, we’ve been conditioned to believe that giving customers more options is always a good thing. The more choices we offer, the more likely it is that someone will find exactly what they’re looking for, right? Wrong. This is a myth—a trap that leads to confusion, indecision, and frustration. Here’s the truth: Consumers don’t
Why Too Much Choice is Hurting Your Marketing (And How to Fix It) Read More »
Let me be really clear about something: empathy doesn’t mean you like someone. In fact, when you genuinely like someone, you don’t need that much empathy. Connection comes naturally. But when the connection isn’t easy—when someone rubs you the wrong way or their behavior feels completely alien—that’s when empathy matters most. Here’s a metaphor to
Empathy Isn’t About Liking Someone—It’s About Doing What Works Read More »