The Competition
Most creators don’t do competitive analysis. Not because they don’t care—but because it sounds like homework. Something for MBA grads […]
Opening Day
Yesterday was Opening Day. For Major League Baseball fans like my family—especially those of us who bleed red for the Phillies—it’s
Identity And Giving
Yesterday, I spoke with the president of the One Family Athletic Foundation–a nonprofit working in the youth sports and child
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So You Want To Start A Podcast?
You’ve got an idea, maybe a few notes jotted down, and a growing itch to share your voice in a
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This Is Culture
There’s a Seth Godin phrase I often come back to in my work:“People like us do things like this.” At
Something New
If your idea is truly new, most people won’t get it.Not at first. Not without a story. And definitely not
Better Questions
We spend so much time trying to have the right answers—for our pitch decks, our content, our audiences–that we’ve come
Cult Like
Every business wants loyal customers. But some of the most powerful brands—Trader Joe’s, Disney, Adidas—don’t just have customers. They have
I’m Sorry Dave
For centuries, we’ve been captivated by the idea of artificial intelligence—machines that can think, learn, and maybe even replace us.
Desires, Beliefs, And Brands
We’re drowning in choices. Every day, people scroll past thousands of brand messages—ads, posts, emails, videos—all competing for attention. And
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People Like Us
Ever tried to change someone’s mind? It’s exhausting. You lay out the facts, craft a compelling argument, maybe even throw
Start with Why
In a world flooded with content, where everyone is doing more, posting more, selling more—it’s easy to get lost in
Thought Partner
Many creators and entrepreneurs are thinking about AI all wrong. They treat it like a to-do list assistant. A shortcut
Three Piece Marketing
Most creators believe the biggest challenge in marketing is getting noticed. If more people just saw your work, everything would
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Wayfinding
Every creator, entrepreneur, and builder faces the same question, whether they realize it or not: Am I serving an existing
Shortcuts
In every creative and entrepreneurial space, shortcuts are everywhere. Tools that promise instant growth. Hacks that claim to save time.
What Is Social Media For?
Social Media promised connection, visibility, and impact. But if you’re a builder—whether in music, design, podcasting, or entrepreneurship—you have to
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Scoreboards matter
As a parent with kids in elementary, middle, and high school—and with my oldest on the verge of college—I’ve been
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Better ChatGPT Prompts
This post is a much more tactical piece than what I usually sit down to write, but my hope is
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The Status Quo Isn’t Broken
If you’re in the business of change—whether as an entrepreneur, artist, podcaster, or creator—you’ve likely run into a brick wall
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We’re All Marketers
For decades, marketing was a department—a function within a business responsible for advertising, branding, and selling products. It was about
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The Blacksmith’s Dilemma
Imagine you’re a blacksmith in the early 1900s. For generations, your craft has been essential—shaping iron, forging tools, shoeing horses.
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Same As It Ever Was
“You furnish the pictures, and I’ll furnish the war.”— William Randolph Hearst, 1897 It’s easy to assume that misinformation, media
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The Brand Print
A few years ago, when I was leading Research & Strategy for a digital transformation agency, one of the most