Thought Partner
Many creators and entrepreneurs are thinking about AI all wrong. They treat it like a to-do list assistant. A shortcut […]
Three Piece Marketing
Most creators believe the biggest challenge in marketing is getting noticed. If more people just saw your work, everything would
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Wayfinding
Every creator, entrepreneur, and builder faces the same question, whether they realize it or not: Am I serving an existing
Shortcuts
In every creative and entrepreneurial space, shortcuts are everywhere. Tools that promise instant growth. Hacks that claim to save time.
What Is Social Media For?
Social Media promised connection, visibility, and impact. But if you’re a builder—whether in music, design, podcasting, or entrepreneurship—you have to
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Scoreboards matter
As a parent with kids in elementary, middle, and high school—and with my oldest on the verge of college—I’ve been
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Better ChatGPT Prompts
This post is a much more tactical piece than what I usually sit down to write, but my hope is
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The Status Quo Isn’t Broken
If you’re in the business of change—whether as an entrepreneur, artist, podcaster, or creator—you’ve likely run into a brick wall
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We’re All Marketers
For decades, marketing was a department—a function within a business responsible for advertising, branding, and selling products. It was about
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The Blacksmith’s Dilemma
Imagine you’re a blacksmith in the early 1900s. For generations, your craft has been essential—shaping iron, forging tools, shoeing horses.
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Same As It Ever Was
“You furnish the pictures, and I’ll furnish the war.”— William Randolph Hearst, 1897 It’s easy to assume that misinformation, media
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The Brand Print
A few years ago, when I was leading Research & Strategy for a digital transformation agency, one of the most
Move Your Desk
Most people don’t fear change itself.They fear what change might cost them. A loss of comfort. A loss of status.
That’s Not Fair
From playground squabbles to boardroom negotiations, the idea of fairness is one we wrestle with constantly. Kids argue over whose
The Cost of Yes
Debt isn’t just about money. Every decision we make in our work—every project, commitment, and responsibility—comes with a cost. Sometimes
Better Stories
Stories shape who we are. They’re the threads that weave together our shared human experience, building the fabric of culture
Emotional Labor
In an era where AI can write an essay, generate an image, and respond to customer inquiries in seconds, one
Win Small
Many businesses fail, not because they’re bad, but because they try to be for everyone. In a world obsessed
What’s In The Shadows
“Talent hits a target no one else can hit; Genius hits a target no one else can see.” – Schopenhauer
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Hooked
On February 9, millions of Americans will gather for the Super Bowl, a spectacle that’s as much about selling as
The Placebo Effect
The placebo effect—a term that sounds like it belongs in a science textbook but has real-world implications for anyone trying
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Creativity and AI
Remember when digital cameras first hit the scene in the ’90s? Professional photographers panicked. “This is the end of real
Generous Creation
In the world of creative work, the old saying holds true: you have to give before you can receive. Whether
Failure in advance
We all feel it—that gnawing, gut-churning fear that shows up just when we’re about to take a leap. Whether it’s
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